Coal’s role in American electricity generation is fast diminishing. A few large coal-mining companies declared bankruptcy last year, and several coal power plants have been shuttered. The biggest loss in all this has been felt by the tens of thousands of coal miners who have been laid off. But despite the U.S. president’s campaign pledges, those jobs are going to be hard to bring back. Besides competition from natural gas and cheaper renewables, coal mining, and mining in general, is losing jobs to automation.
But now, a small startup in the middle of Appalachian coal country has a forward-looking plan to put miners back to work. Pikeville, Ky.-based Bit Source has trained displaced coal industry veterans in Web and software development.
The retrained workers now design and develop websites, tools, games, and apps. Bit Source is proving that coal miners can, indeed, learn how to code, and do it well.
“Appalachia has been exporting coal for a long time,” says Justin Hall, the company’s president. “Now we want to export code. We’ve got blue-collar coders. It’s the vision of the future of work: How do you train a workforce and adapt it for technology.”