J.C. Penney Co. Inc.
said Monday that it will hire 800 consultants as part of a beauty expansion that will include 70 new Sephora store-in-store locations. J.C. Penney is also expanding 32 Sephora shops by nearly half. All additions start May 5. Sephora Inside JCPenney will be available in 650 stores this year, the company said. J.C. Penney has also launched same-day pickup for online Sephora orders. Soon customers will be able to schedule makeovers online with Sephora consultants. J.C. Penney shares are down 0.4% in Monday trading, and down 41.6% for the past year. The S&P 500 index
is up 13.3% for the last 12 months.