Home Mobile Snapchat’s Foursquare and Factual partnerships double geofilter usage

Snapchat’s Foursquare and Factual partnerships double geofilter usage

73
SHARE



 Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. Making geofilters scalable so even… Read More



Source link