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Twitter Buzz Boosts TV Ratings

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Dave Rubin and the panel discuss a new study by Nielsen claiming that for the first time it has proved that that a show’s ratings and the magnitude of its Twitter buzz are correlated. ►►Subscribe to Rubin Report for more: http://www.youtube.com/subscription_center?add_user=RubinReport

Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.

Networks have taken advantage of the connection between Twitter and TV and have put out programming that spark more twitter engagement – such as the mermaid documentary hoax on Animal Planet and more recently the megalodon shark special on Discovery. Do you think these hoax’s harm the credibility of actual non-fiction programs?

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Guests:
Cara Santa Maria: @CaraSantaMaria
Max Lugavere: @maxlugavere

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The Rubin Report